How to get a job in Social Media

If you’ve ever looked at your favourite brand on Twitter and thought that you’d love to update their account and work within social media, then I’m going to provide some useful tips to help you that job! My advice and tips are based on over two years of experience within social media, firstly as a social media intern during my placement year at university, then as a Social Media Manager for a leading charity drinks brand and now as a Community Manager for one of the biggest drinks brands in the world. Although I’m only 24 having worked for over a couple of years, and been in the process twice of searching for a social media role, I’ve gained quite a bit of experience already!

One of the biggest and most obvious things is relevant experience within social media, marketing, PR, media or digital. If you don’t have any experience within these fields you’re likely to not get through the CV screening phase. Even if your role is an editor on a website or marketing assistant or a copywriter, you’ve got essential skills already for a social media role.

One thing that annoys me is people that think anyone can run a social media account for a business. Time after time you’ll see people apply for social media roles based on the fact ‘they use social media everyday’. I mean yes being a social media manager for instance requires that you use social media, but the fact you update your own Twitter account or post pics of food on your Instagram means NOTHING when it comes to applying for a social media role. Some people assume because they spend their entire life on social media, they could quite easily run a multinationals social media channels. But as we know that’s far from the truth.

So experience is so crucial if you want to get into a social media role. If you’ve left college or university and want to get into social media, try to get a social media internship at a small brand or local business. You’re more likely to get a role within a small business if you use social media in your personal life than a larger brand. An internship is a start as this gets you crucial social media skills like coming up with creative content for a brands platform, updating an account and engaging with an audience. My first role was a social media intern. and for the first 4 months it was unpaid, so there’s nothing wrong with that at all. Experience for me is more important than earning money when you have a CV that’s quite empty.

Also having a relevant degree can help you get into a social media role quicker, as you’ve already picked up some skills within that education. So any degree whether that’s Media, Business Management or Journalism is useful for a social media role. This will get you through the CV screening for sure.

it’s very important if you want to get into social media that you have a few social media projects going on in your personal life. This could be anything from your own blog about your hobbies to a Facebook page you run to your own YouTube channel. This shows that you can come up with ideas for content and have experience in both using a social media platform and engaging with an audience. I write this blog as well as running a few fun social media accounts on some of my passions just to get me more experience and learn new things about each platform.

If possible running a website is another wonderful way to help you gain valuable skills for a social media role. This could be a blog or maybe a website to do with anything you love. In order to promote your website you might have social media accounts for it, again fantastic skills and experience that a social media employer will love.

I’d say one of the most important ways to ensure your social media experiences is right for a role is to be up to date with the industry. This might be something very simple like reading digital marketing or social media news sites everyday like Mashable, The Drum or Marketing Week just to get a feel about new platforms and ways social is being utilised by brands and users. One question I’ve been asked a lot in interviews is on what I think are the best channels to use or which channel is growing or how do you see social developing over the next few years. These questions can be answered really well if you are clued up and wired in to the industry and everything happening in and around it. It also illustrates you’re proactive and passionate about the space as well as willing to develop your skills.

So just to recap. The main things you need to do to increase your chances of getting a social media role are; have experience, a relevant degree, an online personality, running a website if possible and keeping up to date with the industry. If you achieve even one of these, you’ll be on your way to that perfect role!

Thanks for reading, and please feel free to comment. For more digital marketing and social media news please follow this blog or me on Twitter @DigitalStuart.

Advertisements

My Marketing and Social Media Predictions for 2015!!!

First of all let me take this moment to wish you all a HAPPY NEW YEAR!!!!! In this blog I’m going to highlight some of my predictions for 2015 in the social media and marketing space.

Instagram to Continue its Growth 

I recently wrote how Instagram now has more active users than Twitter and in 2015 I expect the photo sharing app to continue its growth in users. It wouldn’t surprise me if Instagram introduced many new features in the coming months of 2015 in addition to the recent ones. Also Instagram for business will increase as brands look to take advantage of Instagrams growing audience.

Social Advertising Spend

Many brands are now allocating funds for social media usage whether that’s for Promoted Posts on Twitter, Facebook ads, or investing in creative content, I expect more money to be spent on this growing trend. Brands are now spending more money on digital marketing activities such as social media, search or mobile, meaning greater focus is on these areas rather than traditional marketing.

The Rise of Snapchat

2015 should see the mobile app Snapchat increase it’s presence on the social media space. At the moment Snapchat only allows you to send photos but recently they announced plans to introduce a payment system called Snapcash, so more new features could be added to the app. I expect Snapchat to add greater enhanced features such as profile pages, more filters on Snaps and possibly a greater messaging system. Of course these are features that would enhance Snapchat’s service.

Mobile to Grow Even More

Every year we say that mobile will grow in the coming year, and you kind of think how much more can it grow?! But 2015 will once again see brands and consumers presence on mobile increase. This rise will see brands spend more money on mobile whether that’s creating or developing a mobile optimised site, introducing mobile payments or releasing an app, this sector is rising. Additionally, mobile advertising will grow as brands try to secure the screen on smartphones, as apps such as Twitter and Facebook enhance their advertising platforms. Also more people now have smartphones so brands are seeing this opportunity to advertise to a whole new audience as well as offer their products and services online.

Wearable Technology All The Rage

Wearable technology is going to rise even more as the year progresses through releases such as Smartwatches. This could see more watches that now offer users the chance to send texts, access email and other apps…oh…and maybe it’ll tell the time too.

Big Data will be…Big

Gone are the days of looking at data from your customers and ignoring it, but now these figures are becoming even more vital to gain great insights into a brands audience. 2015 will see social media and marketing managers analyse more data than ever to really find out who their audience is and what they like. This will see an increase in brands using analytics tools to see for instance what interests their social media followers are in to, where they are from, who they follow, whether they’re male or female and a whole multitude of other stats. All these demographic, geographic and psychographic insights will enable brands to create content that is more tailored to the audience, thus increasing engagement.

Content is the King of 2015

The marketing term that has been banished round for some time is ‘content’, and how ‘it is king’, and this will continue to be the case in 2015. There’s never been a more valuable time for brands to create and post content whether that’s a photo, a video or a status update which is interesting, shareable, creates awareness, is fun and of high quality. That’s why brands will invest money in developing this content whether that’s in house designers or outsourcing it to agencies.

Real Time Marketing (RTM) is the REAL Deal

More brands are now taking the opportunity to exploit internet trends and popular news stories with creative and humorous content. I’ll take you back to the summer when Apples ‘Bendgate’ was in full flight, and brands quickly jumped on the bandwagon. This is a classic example of a news story creating a massive influx of hilarity and fun from brands. I’ve previously written about how Real Time Marketing is the way to go as it illustrates to a brands audience that they’re current and at the same time keeping an eager eye on what’s going on in the news. I fully see more brands allocating time and money to creating great RTM campaigns in the year to come.

Of course, RTM isn’t always the best strategy to take as if you, and your competitors are all doing it, it doesn’t make it unique anymore. Thus it’s very important to have the first mover advantage of getting there before anymore else and getting something out quickly. However, always be aware that misfortune could happen to anyone…so it was Apple one day, it could easily be you another day…

Storytelling

When we say storytelling we aren’t about to tell you a fariytale…or maybe we are depending on the brand, but this is how brands can differentiate themselves by telling us a story of their brand or campaign. Take for instance John Lewis’ successful Monty the Penguin Christmas advert. This told us the romantic story of Monty and Mabel the penguins and their search for love and to spend Christmas together. These stories add emotion to us as viewers and in some cases make us relate with the narrative…maybe the love side, not being a penguin! Having a great story behind how your brand started or your campaign attracts the audience and creates fantastic social media content!

Personalisation

Brands more than ever are not trying to just post content that is targeted at the masses, but now is aimed at niche and specific people who can then in turn relate to it. The upcoming year will see brands trying to be much more personal with their activities. Obviously this won’t mean posting 100,000 different Twitter status’ for 100,000 followers, but a greater number of posts will target a brands audience. This comes hand in hand with big data and analysing a brands audience, as when they can see who their audience is, personalisation becomes easier.

There’s a lot of Talk about Chat Apps

One thing I’ve noticed over the past year is how much chat apps such as WhatsApp and We Chat have grown, and 2015 won’t see this stop. However, brands haven’t really exploited them yet, maybe because of their nature, but I’d be excited to see how brands in 2015 will use these as the apps audience base grows.

A New Social Network? Is it needed?

There’s always one social network that suddenly grows and takes the social media landscape by storm. 2011 was Google+ (more a drizzle), 2012 it was Pinterest, 2013 was Instagram and 2014 was Snapchat, so who will it be in 2015? There might be a growth in current networks but could an entirely new one come to our attention. But is another social network needed? I mean I work in social media and am amerced in it everyday but even I struggle to follow what’s going on, on my Facebook, Twitter, Instagram, Snapchat, LinkedIn and all the others, so how someone that doesn’t work in social media copes I don’t know! I don’t think my life at the moment needs another social network. I’d maybe prefer it to replace a current one. However, if the new network was unique and did something completely different I might find time for it!

So there’s some of my 2015 predictions! I’ll probably be writing a blog post in December to see if any of these happened…or if my mystic meg abilities are totally wrong! if you have any predictions for 2015 please feel free to comment. For more digital marketing news follow this blog, and me on Twitter @DigitalStuart .

Social Networking Sites at a Glance

Here for your enjoyment is a quick glance at some social networking site facts!

Facebook

Launched: 2004

Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes

Headquarters: Menlo Park, California, USA

Number of users: 1.19 billion (active)

What can you do?: Create a profile, share status updates, photos and videos, create events, post on someone’s Timeline, Like pages, join groups, send messages, hashtag trends

Twitter

Launched: 2006

Founders: Jack Dorsey, Noah Glass, Evan Williams and Biz Stone

Headquarters: San Francisco, California, USA

Number of users: 500 million (200+ active users)

What can you do?: Create a profile and bio, share status updates (tweets) in 140 characters, follow and be followed by users, follow hashtag trends, retweet, send direct messages

LinkedIn

Launched: 2003

Founders:  Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly and Jean-Luc Vaillant

Headquarters: Mountain View, California, USA

Number of users: 259 million

What can you do?: Create an online CV, connect with fellow professionals to increase your network, search for jobs, follow companies, join groups, send messages, search for news stories, update your status

Google+

Launched: 2011

Founders:  Owned by Google; their founders: Larry Page and Sergey Brin

Headquarters: Menlo Park, California, USA

Number of users: 540 million (300+ active users)

What can you do?: Create a profile and bio, add users to your circles, create hangouts, join Google+ pages, join communities, +1 something, share photos and videos, create events, hashtag trends, use Google search, message users

(For the pros and cons of Google+, please see: ‘Google Plus or Google Minus’)

Pinterest

Launched: 2010

Founders: Paul Sciarra, Evan Sharp and Ben Silbermann

Headquarters: San Francisco, California, USA

Number of users: 70 million

What can you do?:  Create a profile, create ‘boards’, ‘pin’ photos of your hobbies and interests on those boards, follow other users boards and repin their posts

Tumblr

Launched: 2007

Founder: David Karp (Owned by Yahoo!)

Headquarters: New York City, USA

Number of users: 216.3 million monthly visitors

What can you do?:  Create a profile, write blog posts, follow and be followed by other users

WordPress

Launched: 2003

Founders: Matt Mullenweg and Mike Little

Headquarters: San Francisco, California, USA

Number of users: 73 million

What can you do?:  Create a profile, write blog posts, follow and be followed by other users

Flickr

Launched: 2004

Founders: Stewart Butterfield and Caterina Fake (Owned by Yahoo!)

Headquarters: Sunnyvale, California, USA

Number of users: 87 million

What can you do?:  Create a profile, share photos and videos

YouTube

Launched: 2005

Founders: Steve Chen, Chad Hurley and Jawed Karim (Owned by Google)

Headquarters: San Bruno, California, USA

Number of users: 1 billion

What can you do?:  Create a profile, share videos, follow other users channels, have others follow your channels

Instagram

Launched: 2010

Founders: Kevin Systrom and Mike Krieger (Owned by Facebook)

Headquarters:, Menlo Park, California, USA

Number of users: 150 million

What can you do?: A mobile app that enables you to create a profile bio, share photos, follow and be followed by other users, hashtag trends, send direct messages

Snapchat

Launched: 2011

Founders: Evan Spiegel and Robert Murphy

Headquarters:, Menlo Park, California, USA – (Stanford, California)

Number of users: 350 million

What can you do?:  A mobile app that enables you to create a username, send photos and videos whilst adding text and drawings to them; the snaps are sent like text messages and will be accessible for one to ten seconds

Vine

Launched: 2013

Founders: Dom Hofmann, Rus Yusupov, and Colin Kroll (Owned by Twitter)

Headquarters: San Francisco, California, USA

Number of users: 40 million

What can you do?:  A mobile app that enables you to post short video clips for a maximum of six seconds

So there you have it. That’s a quick overview of the details of all the main social networking sites. Hope you liked all those facts! Please follow my blog for more digital marketing posts or my Twitter account @DigitalStuart

Thanks for reading 🙂