It has been quite a few weeks in the world of social media. First we had the announcement of a new live streaming app called Meerkat and then not too long after that Twitter released its own version, Periscope. So what does live streaming involve. Well you sign in via your Twitter account and then essentially record something live! It’s that simple. When you share the stream it’s posted on your timeline alerting your followers you’re streaming something live and they can choose come and view what’s going on. This gives you a live audience of viewers like you’d have for a TV show.
The competition between Meerkat and Periscope has intensified a lot over the last few weeks as more and more brands and celebrities start to use it. However, when Meerkat launched it was groundbreaking, but annoyingly for them Twitter released their version Periscope just a few days later. So Meerkat’s dominance in the market was there for just a few glittering seconds it seemed. But due to them offering similar features gaining users as quickly as possible is becoming even more so important for them.
So how will social live streaming change the social media landscape. It’s such a novel and unique aspect that’s started to become even more prominent in social media. Gone are the days now where you take a photo or video of an event and then edit it and play or post it a few hours or days afterwards. Now you can bring the audience even closer to what you’re offering. The idea of live streaming is nothing new. TV has been doing it for years and years, and YouTube has streamed live many times. But it’s never been at the average users disposal to do it where they become the broadcaster.
Of course with this live streaming comes copyright and ownership issues. If you’re streaming a concert, or sporting game or an event, you’d need to be careful. But maybe recording something live is still the same as doing it then uploading it after it has happened.
It’ll be interesting to see how the rivalry between the two platforms, Meerkat and Periscope, increases over the coming months and whether one steals a march in the market possibly with new features, offerings or campaigns.
Please let me know your views on live streaming by commenting below. Thanks for reading and don’t forget to follow this blog and me on Twitter @DigitalStuart for more social media and digital marketing news!