Why your Twitter Username is a Valuable Asset

Many brands nowadays are turning to Twitter to create awareness, engagement and interest around their offering. However, when setting up a Twitter presence, the username you choose is of such great importance. I personally feel that your Twitter username is just as an important asset as your employees or your products or your office, as your Twitter handle is one of the gateways to your online presence.

This makes getting first to your username crucial, as whenever someone mentions you in a Tweet or wants to find you on Twitter, having the correct and relevant username is essential. This is a kind of survival of the fittest in Twitter username terms, as if someone grabs your Twitter handle before you, it’s a social media disaster!

The best example of this has to be one of ¬†the UK’s leading retailers John Lewis, and the problem they’ve had with their Twitter username. John Lewis’ Twitter handle is @JohnLewisRetail, meaning they don’t have the username @JohnLewis. This is held by a man from America…called, ironically John Lewis. His Twitter is @JohnLewis. It was reported back in November that he gets Tweets daily from John Lewis customers praising him or asking him questions about their products, services and stores. However, rather than ignoring them or getting annoyed, he replies to all of them individually pointing them in the direction of @JohnlewisRetail, the account they intended to Tweet to. What a great guy!!!

But this illustrates that John Lewis, the retailer, may have missed a trick and potentially they don’t get as much engagement as they could as many mistake @JohnLewis for them. Whereas, if they have John Lewis, the person’s Twitter username surely it’s easier for people to find and or Tweet them?!

So this I think supports the point that having an appropriate Twitter username is so important and should be seen as a valuable asset for brands.

Thanks for reading and please feel free to comment. For more digital marketing news and articles please follow this blog and my Twitter @DigitalStuart

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