Why your Twitter Username is a Valuable Asset

Many brands nowadays are turning to Twitter to create awareness, engagement and interest around their offering. However, when setting up a Twitter presence, the username you choose is of such great importance. I personally feel that your Twitter username is just as an important asset as your employees or your products or your office, as your Twitter handle is one of the gateways to your online presence.

This makes getting first to your username crucial, as whenever someone mentions you in a Tweet or wants to find you on Twitter, having the correct and relevant username is essential. This is a kind of survival of the fittest in Twitter username terms, as if someone grabs your Twitter handle before you, it’s a social media disaster!

The best example of this has to be one of  the UK’s leading retailers John Lewis, and the problem they’ve had with their Twitter username. John Lewis’ Twitter handle is @JohnLewisRetail, meaning they don’t have the username @JohnLewis. This is held by a man from America…called, ironically John Lewis. His Twitter is @JohnLewis. It was reported back in November that he gets Tweets daily from John Lewis customers praising him or asking him questions about their products, services and stores. However, rather than ignoring them or getting annoyed, he replies to all of them individually pointing them in the direction of @JohnlewisRetail, the account they intended to Tweet to. What a great guy!!!

But this illustrates that John Lewis, the retailer, may have missed a trick and potentially they don’t get as much engagement as they could as many mistake @JohnLewis for them. Whereas, if they have John Lewis, the person’s Twitter username surely it’s easier for people to find and or Tweet them?!

So this I think supports the point that having an appropriate Twitter username is so important and should be seen as a valuable asset for brands.

Thanks for reading and please feel free to comment. For more digital marketing news and articles please follow this blog and my Twitter @DigitalStuart

Hello World! #FirstTweet – How famous accounts announced themselves on Twitter

FirstTweet-Twitter

Your first tweet when you join Twitter is both a momentous and pressured occasion. What will you say to your audience of no followers? How will you announce yourselves to the Twitter world? For many high profiled celebrities and brands this becomes even more important, so I’m going to explore what some of the most famous accounts said when they joined Twitter. Thanks to Twitter Discovers #FirstTweet function you can easily find this out without having to scroll through thousands of tweets! So here’s a trip down memory lane at the first tweets sent from some of our best loved accounts.

Top 10 Most Followed Accounts

Let’s start with some of the most followed accounts there are on Twitter:

Katy Perry – 68.9M

Justin Bieber – 63.1M

Barack Obama – 58.5M

Taylor Swift – 56.7M

YouTube – 50.4M

Lady Gaga – 46M

Justin Timberlake – 44.7M

Rihanna – 44.5M

Ellen DeGeneres – 42.7M

Britney Spears – 41.7M

Quite the mix of tweets there!

Major Brands

Lots of brands have embraced Twitter, and here’s how they opened their tweet account!

Coca-Cola – 2.95M

Starbucks – 7.6M

Nike – 4.84M

McDonalds – 2.8M

Adidas – 2.01M

IBM – 189K

Microsoft – 6.44M

Google – 10.9M

Intel – 4.17M

Disney – 4.27M

Social Networks

And now here’s some social networks first tweets…on potentially a rival social channel

Twitters…first Twitter – 37.7M

Facebook – yep Facebook on Twitter… – 13.9M

Instagram – 38.6M

Snapchat – 632K

Pinterest – 2.2M

WhatsApp – 2.31M

Vine – 13.8M

LinkedIn – 970K

Favourite Accounts

And here’s some of my favourite accounts too!

BBC Sport – 3.56M

Mashable – 5.22M

Paddy Power – 509K

The Drum – 128K

Very British Problems – 1.2M

The Lad Bible – 1.2M

Stephen Fry – 9.43M

Buzzfeed – 2.2M

Elizabeth Windsor, Queen UK – 1.25M

The Poke – 197K

Uber Facts – 10.6M

Sky Sports Cricket – 279K

Simpsons QOTD – 336K

Match of the Day – 1.25M

The Apprentice – 231K

Lord Sugar – 4.16M

And here’s the first ever tweet sent by Twitter founder Jack Dorsey – 2.95M

Well there’s a quick sneak peek of the first tweets sent out from some of the most influential Twitter accounts there are. One thing that’s quite consistent with them is that a lot set up their accounts around 2008-2009 just as Twitter was taking off, although that was 2-3 years after the first ever tweet was sent. This illustrates that celebs and major brands weren’t as innovative and first movers of social networks back then. However, now they’re some of the first accounts created when a new social network is set up. It has been so interesting seeing what the first things all these accounts said was, and how Twitter has evolved over the years to help us engage with the people and brands we love.

And just for good measure…here’s my first ‘inspiring’ tweet…!

Thanks for reading, and please do share your first tweets with me! For more digital marketing and social media news, please follow this blog and me on Twitter @DigitalStuart.