How to get a job in Social Media

If you’ve ever looked at your favourite brand on Twitter and thought that you’d love to update their account and work within social media, then I’m going to provide some useful tips to help you that job! My advice and tips are based on over two years of experience within social media, firstly as a social media intern during my placement year at university, then as a Social Media Manager for a leading charity drinks brand and now as a Community Manager for one of the biggest drinks brands in the world. Although I’m only 24 having worked for over a couple of years, and been in the process twice of searching for a social media role, I’ve gained quite a bit of experience already!

One of the biggest and most obvious things is relevant experience within social media, marketing, PR, media or digital. If you don’t have any experience within these fields you’re likely to not get through the CV screening phase. Even if your role is an editor on a website or marketing assistant or a copywriter, you’ve got essential skills already for a social media role.

One thing that annoys me is people that think anyone can run a social media account for a business. Time after time you’ll see people apply for social media roles based on the fact ‘they use social media everyday’. I mean yes being a social media manager for instance requires that you use social media, but the fact you update your own Twitter account or post pics of food on your Instagram means NOTHING when it comes to applying for a social media role. Some people assume because they spend their entire life on social media, they could quite easily run a multinationals social media channels. But as we know that’s far from the truth.

So experience is so crucial if you want to get into a social media role. If you’ve left college or university and want to get into social media, try to get a social media internship at a small brand or local business. You’re more likely to get a role within a small business if you use social media in your personal life than a larger brand. An internship is a start as this gets you crucial social media skills like coming up with creative content for a brands platform, updating an account and engaging with an audience. My first role was a social media intern. and for the first 4 months it was unpaid, so there’s nothing wrong with that at all. Experience for me is more important than earning money when you have a CV that’s quite empty.

Also having a relevant degree can help you get into a social media role quicker, as you’ve already picked up some skills within that education. So any degree whether that’s Media, Business Management or Journalism is useful for a social media role. This will get you through the CV screening for sure.

it’s very important if you want to get into social media that you have a few social media projects going on in your personal life. This could be anything from your own blog about your hobbies to a Facebook page you run to your own YouTube channel. This shows that you can come up with ideas for content and have experience in both using a social media platform and engaging with an audience. I write this blog as well as running a few fun social media accounts on some of my passions just to get me more experience and learn new things about each platform.

If possible running a website is another wonderful way to help you gain valuable skills for a social media role. This could be a blog or maybe a website to do with anything you love. In order to promote your website you might have social media accounts for it, again fantastic skills and experience that a social media employer will love.

I’d say one of the most important ways to ensure your social media experiences is right for a role is to be up to date with the industry. This might be something very simple like reading digital marketing or social media news sites everyday like Mashable, The Drum or Marketing Week just to get a feel about new platforms and ways social is being utilised by brands and users. One question I’ve been asked a lot in interviews is on what I think are the best channels to use or which channel is growing or how do you see social developing over the next few years. These questions can be answered really well if you are clued up and wired in to the industry and everything happening in and around it. It also illustrates you’re proactive and passionate about the space as well as willing to develop your skills.

So just to recap. The main things you need to do to increase your chances of getting a social media role are; have experience, a relevant degree, an online personality, running a website if possible and keeping up to date with the industry. If you achieve even one of these, you’ll be on your way to that perfect role!

Thanks for reading, and please feel free to comment. For more digital marketing and social media news please follow this blog or me on Twitter @DigitalStuart.

Twitter Intensifies its Rivalry with New Features

Twitter recently announced plans to introduce a few new features for its users to increase the usability and interface of the social networking site. These new features include group messages when sending Direct Messages and the ability to capture, edit and share video content that’s up to 30 seconds in length. So what do these enhanced features mean for Twitters user base and their rivalry with other social networks.

Now being able to send messages to a group of people means Twitter is competing more against other established apps such as Facebook’s Messenger and WhatsApp. One of drawbacks of Twitter was that their Direct Messaging system wasn’t that useful and was really there just as other social networks have it and because people might use it. I personally don’t really utilise the Direct Messaging feature on Twitter as there are so many other uses like Retweeting, Favouriting and discovering trends that I use it for. For brands having this new update could save them a lot of time when contacting users to tell them something such as they’ve won a prize. Twitter has always been behind when it comes to messaging but now as they’ve placed greater emphasis on it, their competition against the other networks might increase, and see Direct Messages being used more.

Twitter’s new video feature for me is one of the best things they’ve done for some time as it was frustrating recording a video then not being able to upload it onto the network. If you wanted to upload a video to Twitter you’d have to do it via their app Vine, from YouTube or another video streaming site such as Vimeo. But now users can record them, edit to a desired length, then share to their audience. This is a great move for brands who can add more creativity to their content and not feel restricted to just status updates with words or images. Vine is a wonderful tool for 6 second videos on loop, but now being able to record 30 second ones means more can be put into it and edited to something that’s of a higher quality…rather than a rush. The engagement rates for brands will also increase due to the improved content quality and variety in posting, something which us social media people love to monitor. For the rivalry of Twitter this is an essential feature due to Facebook and Instagram now both allowing autoplaying videos, so this feature has never been so crucial for them.

Both these new updates for Twitter illustrate that the social network has got some good plans to keep its competitive edge on the other networks out there, which is needed having recently seen Instagram having more active users than it. For me Twitter has been quite lazy recently as they don’t seem to be evolving as much as other social networks. You look at Instagram for example, they’ve introduced many new features, as have Facebook and Snapchat, but Twitter does seem to be quite reactive. Looking at Twitter now and a year ago, there’s not many changes in terms of functionality. The interface has changed a lot, but the new features are the first for some time.

So the new features Twitter has installed have been a welcome change to users and marketers a like. Let’s hope this is the start of many.

Thanks for reading and don’t forget to follow this blog and me on Twitter @DigitalStuart for more social media and digital marketing news and views.