Is Snapcash a Wise Move for Snapchat?

Earlier this week Snapchat announced ‘Snapcash’, a new feature that’ll enable users to make payments via Square. This will allow users to send money to each other through the messaging app after Snapchat and payment-processing firm Square unveiled their latest partnership. Square already has a similar platform on its app where friends can make payments to each other, and is called ‘Square Cash’. Ah so that’s where the name Snapcash comes from!

The service will initially be available to US users that are over 18, although for me there are two questions that this new feature poses. Firstly, is it secure? And secondly, why has Snapchat introduced this feature before other potential new features.

Snapchat has had security concerns before, such as users data being leaked, so it surprises me that they’ve introduced probably one of the most security sensitive aspects there is in the exchanging of payments. If simple data like your password is getting hacked, who knows what could happen to crucial bank details. I’m personally slightly sceptical, and wouldn’t really feel conformable about firstly exchanging money on Snapchat, and secondly via a mobile app in general. Additionally, with the problem of sexting and inappropriate images being sent between users, the chances of vulnerable under 18’s getting their bank details stolen rises.

Although having Square built into the system will add authenticity and quality to the security element and give the feature much better safely and control. Also it’s quite a bold move by Snapchat which they should be commended for, as not many mobile apps have this feature so early on in their existence.

For me it’s strange that Snapchat has decided to introduce this payments system before any other major improvements. Obviously they’ve developed new features such as Snapchat Stories and Messaging, but there’s no sign of other aspects that might improve the app. These could include having longer snaps that you can save, creating a profile page or having a commercial platform on it. But the nature of Snapchat is to send snaps to your friends, so why not send payments, it’s still the same C2C theory.

So it’ll be interesting to see whether Snapcash takes off in the US, and then internationally. Will people trust it? Will it bring a whole new market and way of paying people? Or will it be a flop or just a basic feature we forget about.

Thanks for reading, please let me know your thoughts on Snapcash.

For more digital marketing and social media news, please follow me on Twitter @DigitalStuart 

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